Dubai hotels witnessed a surge in occupancy and average daily rates during Ramadan and Eid al-Fitr, reflecting a successful season amid festive celebrations.

Dubai, a global hub of culture and commerce, showcased its hospitality prowess during the holy month of Ramadan and the subsequent Eid al-Fitr celebrations. Recent data from CoStar reveals remarkable performance metrics, highlighting a flourishing period for the emirate’s hospitality sector.

During the Ramadan period, spanning from 11th March to 9th April, Dubai’s hotel landscape experienced notable fluctuations, yet maintained an upward trajectory in occupancy rates. Notably, on Friday, 29th March, coinciding with the Easter holiday weekend, daily occupancy peaked at an impressive 78.9%. This surge was accompanied by a corresponding elevation in the Average Daily Rate (ADR), reaching its pinnacle on Saturday, 30th March, at AED901.25.

Kostas Nikolaidis, STR’s senior account executive for the Middle East & Africa, noted the resilience of Dubai’s hospitality sector, with occupancy levels surpassing those of Ramadan 2023. He attributed this success to a strategic alignment of Ramadan with the Easter weekend, bolstering leisure demand and driving higher room rates throughout the period.

As Ramadan drew to a close, the festive spirit continued with the onset of Eid al-Fitr celebrations. Commencing on Wednesday, 10th April, Dubai experienced a surge in daily occupancy levels, reaching a peak of 92.9% on Friday, 12th April. Concurrently, ADR levels soared to AED891.48 on Thursday, 11th April, marking another milestone in Dubai’s hospitality landscape.

Nikolaidis emphasized the significant rebound in leisure demand during Eid al-Fitr, attributing the heightened occupancy levels to extended public and private sector holidays across the region. This prolonged festive period facilitated consistent performance, driving tourism demand and reinforcing Dubai’s status as a premier destination for travelers.

Dubai’s robust performance during Ramadan and Eid al-Fitr underscores the emirate’s resilience and adaptability in catering to diverse traveler preferences. Amidst the backdrop of cultural festivities, the hospitality sector showcased its capacity to thrive amidst evolving market dynamics. As Dubai continues to position itself as a global tourism hub, such successes serve as a testament to its unwavering commitment to excellence in hospitality.

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