Deputy Tourism Minister Fish Mahlalela reported a significant surge in tourist arrivals from Kenya to South Africa, which nearly doubled following the implementation of visa-free travel between the two countries. This policy saw an increase in Kenyan visitors to 42,403 in January and December of 2023, marking a 99% rise compared to the same period the previous year. Mahlalela shared these insights during the announcement of the upcoming Africa Travel Indaba, scheduled for May 13-16 at the Albert Luthuli International Convention Centre.
He highlighted the importance of intercontinental travel, particularly emphasizing the impact of the visa-free initiative with Kenya and similar successes observed with Ghana. These changes have facilitated easier access for business and tourism purposes.
The upcoming tourism trade show is expected to attract over 990 exhibitors and buyers from more than 26 countries, aiming to generate significant economic impact, reminiscent of the previous year’s contribution of R1.2 billion to the economy. Mahlalela stressed the global significance of the event and its role in promoting tourism not only locally but also internationally.
Reflecting on the challenges posed by the COVID-19 pandemic, Mahlalela pointed out the critical need to strengthen domestic travel to safeguard the industry’s future. He also addressed the need to rectify historical imbalances and financial constraints in marketing South African tourism to Western countries, acknowledging that destinations like Cape Town have often been more prominently featured compared to others.
The trade show is seen as a pivotal opportunity for economic growth, job creation, and enhanced business opportunities within the country. Siboniso Duma, MEC for Provincial Economic Development, Environmental Affairs and Tourism, echoed these sentiments, calling for unified marketing strategies across provinces to better attract Western visitors and dispel misconceptions that might segregate regions like the Western Cape.
Furthermore, representatives from South African Airways and the SA Township and Village Tourism Association shared their perspectives on the indaba’s role in testing route strategies and promoting lesser-known destinations within the country, respectively. These discussions underline the indaba’s role in not only enhancing route connectivity but also spotlighting hidden gems within South Africa’s townships and villages.
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