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Marriott Bonvoy & SpringHill Suites partner with U.S. Soccer Federation for exclusive hotel lodging & loyalty benefits, enhancing fan experiences.

Today marks the beginning of an exciting multiyear collaboration between Marriott Bonvoy, along with its SpringHill Suites brand, and the U.S. Soccer Federation. This exclusive partnership in the realms of hotel accommodations and loyalty programs will enhance the experiences of soccer enthusiasts. The collaboration will be featured in various U.S. Soccer events such as matches of both the U.S. Men’s and Women’s National Teams, the SheBelieves Cup and Summit, and the Lamar Hunt U.S. Open Cup.

Marriott Bonvoy, Marriott International’s collection of over 30 distinct brands, is known for its award-winning travel program and enriching experiences. This alliance with U.S. Soccer reflects a mutual dedication to providing remarkable experiences for sports fans, athletes, and their families. A key player in this partnership is SpringHill Suites by Marriott, a Marriott Bonvoy brand with over 500 locations across the U.S. and Canada. SpringHill Suites, renowned for its spacious all-suite guestrooms, is an ideal choice for families and youth sports travelers, offering ample room for up to six guests.

“We’ve reached one of the most exciting and promising eras for American soccer. Wherever U.S. soccer fans are coming from or are traveling to, they’re bringing their passion for the sport with them,” said Mandy Gill, Vice President, Continent Marketing, U.S. and Canada, Marriott International. “We’re excited to partner with U.S. Soccer to elevate soccer fandom to a whole new level through unique benefits, and by increasing accessibility of the sport at the community level.”

In line with Marriott Bonvoy’s commitment to fostering inclusion and belonging, the partnership will support U.S. Soccer’s SheBelieves initiative, aimed at empowering women. Originating from the U.S. Women’s National Team, SheBelieves inspires young women and girls to pursue their dreams. Since its inception before the 2015 Women’s World Cup, the campaign has developed into a powerful connection between U.S. Soccer and its supporters, spreading an empowering message nationwide. The SheBelieves movement includes the annual SheBelieves Cup and Summit, sponsored by Visa and Deloitte, respectively.

“We’re thrilled to welcome Marriott Bonvoy to the U.S. Soccer family and our growing portfolio of purpose-driven strategic partners,” said Dan Gaiman, U.S. Soccer Vice President of Partnership Development. “Through its array of best-in-class hotels, Marriott Bonvoy and its SpringHill Suites by Marriott brand will unite our fans through enhanced travel experiences while also aligning with some of our most important organizational values, like growing the game, investing in grassroots soccer, and women’s empowerment.”

The collaboration also brings exciting opportunities for fans to connect with their favorite soccer teams through unique benefits and rewards offered by both U.S. Soccer Insiders and Marriott Bonvoy loyalty programs. Marriott Bonvoy members can earn points for hotel stays and redeem them for various rewards, while U.S. Soccer Insiders enjoy exclusive perks, early ticket access, and special experiences. Additionally, fans will find a customized Travel Hub on the U.S. Soccer website, integrating Marriott Bonvoy property reservations for convenient planning of match attendance and hotel stays.

Marriott Bonvoy members will be treated to unforgettable soccer experiences through Marriott Bonvoy Moments. Starting with the 2024 SheBelieves Cup, members can redeem points for exclusive packages, including special suites, game-day access, a dedicated fan section, and opportunities to meet players.

Furthermore, this partnership will offer fans unique player-focused content, showcasing behind-the-scenes moments during USWNT and USMNT camps, including training, games, and travel experiences. The deal with U.S. Soccer was orchestrated with the help of 160over90, Marriott International’s agency for global marketing partnerships.

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