ITC’s Hotel Group has bolstered the presence of Brand Storii with the announcement of two new Storii resorts in Rajasthan. These signings mark a significant expansion in the chain’s portfolio of managed properties, driven by an asset-right strategy.
Scheduled to open in early 2025, Storii by ITC Hotels in Jaipur and Storii by ITC Hotels in Jawai will embody the brand’s commitment to delivering immersive experiences. Alongside the recently announced Storii Jaisalmer, Brand Storii will soon boast a total of three properties in Rajasthan.
Speaking on the expansion of Brand Storii, Anil Chadha, Chief Executive, ITC Hotels said, “Brand Storii is a diverse collection of properties that tell their own unique story. From Portuguese abodes, wellness retreats and an erstwhile castle! Staying true to the nature of the brand, Storii Jaipur and Storii Jawai are set to weave their own stories for our guests through their offerings. The location of the two resorts is perfect for travelers looking to experience the destination while also exploring culture reminiscent of a glorious heritage.”
Thakur Shri Mansingh Kanota, Owner, Castle Kanota, expressed his elation stating, “Built in 1872, Castle Kanota was the intended official family residence for the Kanota family. We have since hosted many a dignitary and are now in the process of expanding the property into a heritage resort. As the needs of the typical traveler change towards experiential, we trust ITC Hotels to bring its expertise and nuanced hospitality to this property with brand Storii.”
Storii Jaipur, a picturesque 150-year-old castle-style resort, will feature 52 rooms and suites, showcasing both heritage and modern wings, an all-day dining restaurant, bar, and approximately 5000 square feet of banquet spaces. Spread over 12 acres on the Jaipur-Agra Road, just a short drive from the Delhi-Mumbai Expressway, the resort is nestled amidst natural surroundings that highlight the architectural splendor of Jaipur’s heritage, reflecting the charm of a bygone era. Its central courtyard enhances the natural ambiance under the open sky.
Set against the backdrop of the pink hues of Jaipur and the surrounding Aravali Hills, the resort’s serene gardens and majestic stonewall exterior provide an ideal setting for weddings and events, framed by exquisite archways.
Jaipur, famously known as the ‘Pink City’ and a UNESCO World Heritage Site, blends Rajasthan’s rich history with its renowned hospitality. It is a pivotal stop on the Golden Triangle tourist circuit, offering a gateway to explore Rajasthan.
Located within a convenient two-hour drive from Udaipur, Storii Jawai will offer 15 expansive rooms and suites with private open areas, an all-day dining restaurant, a bar, and lounge. The resort includes recreational facilities such as a swimming pool, fitness center, and a children’s play area.
Jawai, named after the Jawai River, lies midway between Jodhpur and Udaipur. Emerging as a favored eco-tourism destination, it is renowned for year-round wildlife sightings including leopards, birds, and crocodiles. Surrounded by the Aravali Hills, Jawai transforms into a winter sanctuary for migratory birds, hosting over 100 species annually from around the globe.
Vinita Rathore, Owner, Storii by ITC Hotels, Jawai, stated “Jawai has come into its own as a wildlife destination in recent years. We are confident that our premium product along with ITC Hotels’ hospitality expertise will enable Storii Jawai to position itself as a preferred destination for high-end leisure travelers and wildlife enthusiasts in years to come.”
Storii is a curated selection of boutique properties crafted to meet the diverse needs of today’s global traveler. Spanning intimate-sized accommodations in the premium segment, Storii by ITC Hotels can be discovered in both anticipated and surprising destinations—whether it’s breathtaking locales rich in history, pristine beaches untouched by crowds, adventurous jungles, serene valleys, or vibrant desert landscapes filled with folklore. Each property promises a unique experience, ensuring that every stay with the brand unfolds a narrative unlike any other.