Destination Toronto has proudly named Andrew Weir as its new President & CEO, with his tenure set to commence on May 1. Weir brings a wealth of experience, having been an essential part of Destination Toronto’s leadership for 18 years, culminating in his recent role as Executive Vice President.
Renowned for his leadership within Toronto’s tourism sector, Weir’s influence extends beyond his role at Destination Toronto. He has actively contributed to various industry boards, including Destination International’s DMAP Board, and notably chaired the Tourism Industry Association of Ontario (TIAO) from 2021 to 2023.
“Having conducted a thorough North American search, we are thrilled to announce Andrew Weir as Destination Toronto’s new President & CEO,” said Rekha Khote, Chair of the Board of Directors at Destination Toronto. “Andrew is the right leader for our organization, bringing a deep understanding of Toronto’s visitor economy, a vision for the business, and the ability to bring people together. We are confident that his established strong community connections will act as a catalyst for driving innovation and growth in critical areas of the business.”
Weir is renowned for his fervent advocacy and influential presence in the industry. As Executive Vice President, he spearheaded strategic collaborations among the tourism sector, broader business community, and government, setting the stage for sustained growth in the visitor economy and its impact on the region. Previously, as Chief Marketing Officer, Weir spearheaded an organizational shift to synchronize sales and marketing efforts through compelling brand narratives.
“I’m deeply honoured and excited to lead Destination Toronto at this critical time,” said Andrew Weir. “Toronto is Canada’s most-visited destination, and for good reason. The genuine diversity and vibrancy of our arts, food, festivals and neighbourhoods, against one of the world’s truly spectacular skylines, continue to excite and attract visitors from around the world. The opportunity of tourism and meetings in Toronto is immense and we have seen the power of visitor spending to elevate our economy and community.”
“Congratulations to Andrew Weir on his appointment as President & CEO of Destination Toronto,” said Councillor Shelley Carroll, Budget Chief & Mayor’s Economic Development & Culture Champion. “This announcement comes at a pivotal time in our efforts to elevate the impact of the visitor economy, creating new pathways for growth that benefit our entire community.”
In 2023, Toronto warmly received close to 9 million overnight visitors, resulting in a remarkable $7 billion in visitor expenditures. As global travel steadily rebounds, Toronto maintains its status as a premier urban hub, attracting significant attention for major conferences, corporate travel, and leisure trips year-round.
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