Denver Airport concessions program achieves record growth in 2023, eyes further expansion in 2024 – Travel And Tour World


Denver International Airport

Denver International Airport (DEN) disclosed today that the gross sales for its Concession Program in 2023 are projected to reach $590 million, marking a 15 percent surge compared to the gross sales in 2022.

DEN CEO Phil Washington highlighted the program’s evolution into an award-winning portfolio, emphasizing its dedication to celebrating local diversity, supporting small businesses, and prioritizing overall customer satisfaction. Washington underscored the Concessions Program as a reflection of DEN’s commitment and investment in the Vision 100 Guiding Principles of Equity, Diversity, Inclusion, and Accessibility (EDIA) and Enhancing Customer Experience.

Acknowledged for its innovative initiatives, DEN has been commended for promoting opportunities for small business concessionaires and fostering generational wealth in underserved communities. Notable programs benefiting concessionaires include the Business Development Training Academy, an enhanced outreach initiative, the Center of Equity and Excellence in Aviation, and the Small Business Enterprise Concessions program.

Penny May, DEN Chief Commercial Officer, highlighted the Concessions Program’s alignment with the Vision 100 strategic plan, emphasizing its success in supporting economic equity and generational wealth, while providing an exceptional and culturally rich experience for travelers. May also noted the ongoing redevelopment transformation of the Concessions Program, slated to add approximately 54,000 sq ft of new concession space in 2024, featuring new concessionaires such as ChoLon, Marzyk Fine Food, Tacos, Tequila, Whisky, Uncle, the Bindery, Salt and Grinder, and more.

Revenues generated from the Concessions Program contribute to DEN’s airport operations. In 2023, DEN enlisted a third-party consultant with over 25 years of airport commercial planning experience to support the Concession Master Planning efforts. The consultant aims to optimize revenues from non-aviation activities while aligning with guest experience goals.

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