Eclipse fever boosts hotel bookings across US, with rates soaring up to 196% as a rare Solar Eclipse event draws near. Data reveals major spikes.
On the 8th of April, a total solar eclipse will sweep across North America, a spectacle not often available for land-based observation. NASA’s astronomers have indicated that it might take nearly four centuries for a similar celestial event to follow the same route over North America again.
In recent times, Amadeus has been closely monitoring how this astronomical phenomenon is influencing hotel reservation trends across the United States, leveraging the advanced predictive insights of Demand360+®. The key takeaways from the data gathered on February 29, 2024, include:
| Market | Hotel occupancy booked for Apr 7, 2024 | Occupancy booked for Apr 1, 2024 | Occupancy on Apr 7, 2023 | Peak ADR for the eclipse (Apr 7 or 8) | ADR set for the same day in 2023 | % ADR increase from Apr 1 to Apr 7, 2024 |
|---|---|---|---|---|---|---|
| Dallas-Fort Worth, TX | 59% | 16% | 12% | $166 | $76 | 76% |
| Little Rock, AR | 46% | 11% | 7% | $194 | $41 | 128% |
| Poplar Bluff, MO | 90% | 6% | 8% | $345 | $71 | 321% |
| Paducah, KY | 56% | 7% | 5% | $226 | $91 | 187% |
| Evansville, IN | 44% | 9% | 7% | $184 | $75 | 112% |
| Cleveland, OH | 74% | 14% | 10% | $195 | $76 | 190% |
| Erie, PA | 89% | 11% | 8% | $255 | $47 | 307% |
| Buffalo, NY | 78% | 15% | 10% | $250 | $73 | 195% |
| Burlington, VT | 88% | 20% | 15% | $404 | $143 | 250% |
| Averages | 69% | 12% | 9% | $247 | $77 | 196% |
The collective hotel occupancy rates in the nine regions of Dallas-Fort Worth, TX; Little Rock, AR; Poplar Bluff, MO; Paducah, KY; Evansville, IN; Cleveland, OH; Erie, PA; Buffalo, NY; and Burlington, VT, have surged from an average of 12% on the 1st of April 2024 to 69% by the 7th of April 2024. Notably, smaller locations such as Erie and Burlington are experiencing nearly full capacity, with 89% and 88% of their accommodations booked, respectively.
| Market | December 2023 hotel occupancy booked for Apr 7, 2024 | ADR in December for the eclipse dates (Apr 7 or 8) |
|---|---|---|
| Dallas-Fort Worth, TX | 43% | $139 |
| Little Rock, AR | 39% | $173 |
| Poplar Bluff, MO | 78% | $285 |
| Paducah, KY | 48% | $236 |
| Evansville, IN | 43% | $155 |
| Cleveland, OH | 55% | $182 |
| Erie, PA | 83% | $264 |
| Buffalo, NY | 61% | $219 |
| Burlington, VT | 80% | $420 |
| Averages | 59% | $230 |
Furthermore, there’s a noticeable uptick in the Average Daily Rates (ADR) due to the eclipse, showing a $170 increase from the previous year for the same period. Burlington stands out with the peak rate reaching $404, marking a 183% rise from 2023’s figures. On a broader scale, hotel operators are witnessing an average 196% growth in their rates from the beginning of the week leading up to the eclipse (April 1) compared to its climax (April 7).
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